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How we do it

Guides

How-tos written from running three channels we own: the method, the evidence behind it, and the limits we hit.

  • Evidence, not opinion. Each guide leans on real numbers and real limits.
  • Tested on something we run. The chip says what, and says so plainly where a test has not run yet.
  • Sources are dated. Where we could not re-check one, the guide says so.

Start here

Start with the daily Shorts system.

Then, in this order

  1. Where captions go on a Short: measure it Burn a caption over a black frame and read the box with ffmpeg. A method, not a rule of thumb. 8 min read
  2. YouTube API quota: two buckets, not one What the daily limits mean for a pipeline that uploads several videos a day. 8 min read
  3. Thumbnail testing on YouTube: what you can automate Rendering variants is the cheap part to automate. The test and the call stay with a person. 8 min read

Running a livestream instead? Start with the livestreaming guides.

How we publish

We publish when we have something verified. There is no schedule.

Livestreaming

YouTube API

Shorts

Thumbnails

Systems

Start with a channel teardown.

A teardown is a written audit of one channel or site, with specific fixes. Tell us the channel, what you want to change and how you measure success.

Request a teardown